KFC's Double Down phenomenon: By the numbers


Americans have gobbled up 10 million of the breadless "sandwiches." A look at the numbers story behind the Double Down's heart-clogging run

posted on May 21, 2010, at 6:02 PM at Source

The Double Down: Here to stay.

The Double Down

Though food critics found it "slimy," "unhealthy" and "undignified," Americans love the Double Down, digesting millions of the notoriously breadless chicken sandwiches in the five weeks since its launch. Calling it an "unprecedented" success, KFC has decided to extend the "limited release" item into the summer. The Double Down certainly isn't helping the nation's obesity problem, but it is finding a place in their (increasingly imperiled) hearts. A look at the numbers behind this "meaty monstrosity":

10 million
Number of KFC Double Downs sold in the U.S. since its nationwide launch on April 12
53 million
Number of McDonalds Big Macs sold in the U.S. during the same period (based on annual sales figures of 550 million a year)

Average number of Double Downs sold at each of the 5,200 KFC outlets in America

Calories in a Double Down

Grams of fat in a Double Down

(Almost) 5
The winning total of Double Downs consumed in one 30-minute sitting, during a "Double Down eating contest"
5" X 4"
Estimated size of the Double Down, according to the accuracy-minded bloggers at Eater.com: "[There is] no information on its exact size, but the sandwich is not big."


Number of "double folded napkins" one unimpressed tester used to soak up the excess oil of his Double Down

Distance, in yards, that a group of nutritionists want KFC to keep Double Down advertisements away from schools. (KFC has not responded to the Dietitians with the Physicians Committee for Responsible Medicine's request.)
Percentage that sales fell at American KFC outlets in the first three months of 2010 — before the Double Down went on sale

$50 million
Approximate revenue generated from sales of Double Downs at $5 each

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Writer's Block: Lesson Learned


Writers Block

Current Location: United States, Kentucky, Louisville

Current Mood: animated

Current Music: House Music


The transition from youth to adulthood can be smooth or incredibly difficult. What is the most important lesson you learned since middle school, and how has it guided you?

Submitted By
[info]gwendolyn1983 on LiveJournal

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My most important lesson learned was not learned until after I became 30 years old. That lesson is "You have to pick your battles wisely because you cannot win them all."

I did not realize how true this was until entering into corporate America. There are so many things that I saw and knew were wrong. I wanted to champion every cause but realized there are not enough hours in a day to try and take on every problem or issue.

I need faith….



it is now 7:35 AM and i am about to start my day. my day will consist of job searching, doing laundry, cleaning my apartment, taking Jackson to a dog park and updating my virtual office. this doesn’t sound like much, but it is when you deal with ADHD. this is why i said that i need faith. i need to have faith in myself that i can accomplish all of these things. i have to make sure that i am not distracted by the things that normally distract me. when i say normally, i mean things that take my focus without even trying. they may be helping others with computer issues, resolving my own computer issues, watching anime, updating my media collections, visiting tech sites and offering others assistance or going to ADHD and Bipolar sites and answering questions to help others deal with their disorder.

this is why i am keeping this short. i want to write a longer entry, but that will end up being one of the things that steal my focus. so on this note, i am off to start my day. wish me luck! i will wish the same for myself.

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Time to get busy…..



now that the rainy season has concluded with the Kentucky Derby, it is time to get back to business as usual. i ended up not accomplishing anything thing this weekend due to all of the rain. i showered and got dressed to leave the house and to try and brave the rain but that was a no-go. as soon as i picked up my keys to head out to my car, the rain began to come down worse than it had all day. it was so bad that i couldn’t see my car from my porch. i definitely wasn’t going anywhere in that mess. if i would have, i would be terribly sick for the majority of the week with a cold and dealing with allergies.

there is a period today from 6 am to 11 am where the rain is supposed to stop. i plan on getting as much done during that period as possible. i have so much to do. it is 3:30 am and i do not think i will be getting any sleep. i think i will shower, get dressed and go grocery shopping now. by the time i get that finished, it will be time for the laundry to open and i can wash my clothes. i am running low and i cannot run around free balling it to interviews. LOL

i am stopping here since i am still in the mood to go out and get things done, even though i am sleepy. i hope while i am out running around, everyone else is getting a good night’s sleep.

Dell Inspiron 17 Laptop (model 1764)


inspiron-1764-design1 A Whole New Look

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Choose from 3 glossy color options: Obsidian Black, Ice Blue and Promise Pink.

Dell Inspiron 17 Laptop Computer

inspiron-1764-design3 Big-Screen Portability

Don’t let the screen fool you — the Inspiron 17 is no desktop. From the display to the entertainment features, the Inspiron 17 packs desktop performance inside a clean portable design. So go ahead and enjoy its mobile features, like staying connected even when you’re only moving from room to room.
Long battery life
Choose the standard 6-cell battery for up to 4 hours and 1 minute of power.
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Get enhanced wireless connectivity with Dell’s standard 802.11b/g.
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Packed full of features, the Inspiron 17 has the power to keep up with your on-the-go lifestyle.
Delivering incredibly intense performance with the IntelTM  HD Graphics graphics card takes the Inspiron 17’s Hi-def experience to new lifelike levels.                                              New processing power
Take multi-tasking to new heights with the latest in Intel®  processor technology options. The Intel®  CoreTM  i5 processor automatically allocate processing power when and where you need it most to give you performance for the most demanding multitasking.


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  LCD Display

17.3" High Definition + (900p) WLED Display with TrueLifeTM

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4-Watt (2 x 2W) High Definition Audio 2.0 Stereo Speakers with SRS Premium SoundTM

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Internal tray-load DVD+/-RW Combo (Read BD, Burn CD/DVD) Drive


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My Dell Inspiron 17 Review on Dell.com

2010-05-02 12:59:41
If you are looking for a 17" laptop that can be a fast and reliable desktop replacement, this is it!
For around $749, you get a 500 GB hard drive, which is very large and can hold a lot of your photos and videos. There is the NEW 2010 Intel®Core™ i5 - 430M paired with the Intel HD Graphics video card. This gives you enhanced high definition video playback and sharper images and vibrant colors. The display is 17.3" High Definition. It gives you a lot of screen area to play with. There is a Integrated 1.3M Pixel Webcam which is great for video chat services. The picture is clear with little or no need for tweaking it. The 4-Watt (2 x 2W) High Definition Audio 2.0 Stereo Speakers with SRS Premium SoundTM blew me away. This is the first time I have ever been impressed with laptop speakers. GREAT SOUND! There is so much more that I could say about how great this unit is for multitasking, wireless connectivity and its portability for its size, but I would have a 2 page review. Try one out yourself. I am sure you won't be disappointed.

My Wet Derby Weekend



When you think of The Kentucky Derby, you think of the big hats, Mint Juleps, visiting celebrities, spending obscene amounts of money and all of the foolishness that surrounds a sporting event that is only 2 minutes in duration.

These are the things that one thinks about when they are visiting from out of town. If you happen to be a Louisville native, you think about the messed up traffic, being charged 2 times as much for haircuts, clothing, gas and getting into clubs. The price gouging is ridiculous! Sane folks normally stay at home.

This is why I am glad that it rained the ENTIRE Derby weekend. The weather was perfect for lying across the couch and doing nothing. It helped me stave off depression from being broke and not being able to spend money that I really do not have.

This weekend has been the wettest weekend that I can remember in recent years. It has been many years since I have experienced a period of nonstop rain over 48 hours. There are errands that I need to run such as grocery shopping and laundry. I cannot do either until the rain stops. If I were to go grocery shopping, I would never make it into the house with everything without getting soaked to the bone. If I were to go to the laundry, when I got home and tried to bring my clothes in, my clothes would be as wet as not putting them in the dryer.

At the time of writing this, the weather has me feeling so relaxed and lazy, that I do not want to do anything, anyway. I want to lie across my couch for another day but I know that would be counterproductive. I am thinking, I do not care about getting wet and I will do my grocery shopping anyway. I am also thinking I will do my laundry any way but leave it in the car until the rain stops, which is hopefully later this evening or tomorrow.

Time will tell how my wet Derby weekend ends.


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